Clients engage AC Capital Strategic Consulting to advise on communication, reputation and market positioning challenges and opportunities and to plan and execute communications projects and programs. Consulting is a people business and Alistair Nicholas, as Managing Director of the company, is personally involved in every client account. Therefore, with AC Capital Strategic Consulting, clients are assured quality service and strictest confidentiality.

AC Capital Strategic Consulting’s approach is to:

Understand your business through detailed briefings on your company, its products, your business goals and obstacles; analysis of media reports of your company and competitors; and, ascertaining your expectations of engaging an agency. We see ourselves as your business partner committed to helping you achieve your goals.

Conduct stakeholder audits to ascertain if others share your view of the company/its products. Ideally, we undertake a stakeholder perception audit of key audiences in order to deliver well-designed and targeted communications to each of your stakeholders. This includes interviews with employees and management, journalists, government officials, key customers and prospects, opinion leaders and influencers.

Devise a communications strategy and action plan to achieve your goals and positioning objectives. We then agree on the program timeframe, budget and expected outcomes.

Implement the plan with passion and commitment. All of our consultants are passionate about public relations and changing societal perceptions and behaviors – it is why we do what we do. As a result we take a proactive, lateral-thinking and flexible approach to our work to ensure opportunities are maximized and outcomes are achieved.

Regularly review progress and evaluate achievements through monthly meetings, contact reports, formal reviews and analysis of your profile against competitors. In doing so we employ a range of public relations measurement tools, both qualitative and quantitative.

When you engage AC Capital Strategic Consulting on a communications program you get:

	Stable account service teams led by the Managing Director, Alistair Nicholas;
	Strategic thinkers whose advice is based on sound business principles, international communications experience which is complemented by substantial China experience;
	24/7 access to Managing Director – he is available to assist you, the client, whenever you need him;
	Passionate and dedicated account service teams who want to change perceptions and influence societal behavior;
	No surprises in invoicing. We discuss our billing arrangement up front and stick to it;
	True business partners committed to your success because your success is our success.