Media interview role-play during a crisis training program

Satisfied Corporate Reputation Project Clients

Comments from satisfied corporate reputation project clients have included the following:

“We needed timely and precise ongoing media releases. You are helping us to hone our communications strategy and achieve our objectives, like getting us in the Asian Wall Street Journal.” - Mr. Cyrill Eltschinger, CEO, I.T. UNITED, www.ituc.com

“Thank you for doing a superb job in getting quality media to the press conference. The Minister (for Agriculture) was very happy with the turn out and the press coverage you got us.” – Mr. Mark Schipp, Agriculture Counsellor, Australian Embassy.

Satisfied Media and Crisis Training Clients

A number of multinational corporations have been trained by Alistair in the past, including GlaxoSmithKline, Rhodia, Atofina, Nestle, Procter & Gamble, New York Life, Honeywell, the British Council in China, Wrigley Chewing Gum Company, UPS, to name a few. Many of Alistair's clients have returned to him for refresher trainings. Evaluation by participants in his training programs shows that 95% of them find the programs to be "concrete, practical and adapted" to the needs of their companies.

Comments from satisfied clients trained by Alistair have included the following:

“AC Capital offers practical, insightful and tailored media training!” – Liu Xiaowei, Director Communications, Shell China, October 2008.

“AC Capital provides very professional and effective media interview skills training to its clients. Alistair has been leading training sessions for our executives in Sony China for the past five years. We highly value the training for its effectiveness in improving executive interviews with the media.” – Li Xi, General Manager, Corporate Communications, Sony China, October 2008

"Alistair is one of the best trainers we have used in China. He has a wealth of media and crisis management experience that he draws upon; and he is great at training groups comprised of people from different cultural backgrounds - he engages and motivates the participants with ease." - Betsy Li, Director, Corporate Affairs, GlaxoSmithKline, July 2003

"I don't think I have ever learned so much in one day. It was a brilliant training. I feel I can use the skills and techniques taught by Alistair not only in dealing with the media, but also in all my professional communications." - Neil Hodding, Business Unit Head, Breakfast Cereals, Nestle, July 2003

"This training is very useful for chemical companies. We all learned a lot on how to deal with crises from the realistic role-play situation." - Sharon Liu, HR Manager, Atofina, August 2003